CULTURE IS KING

SFC

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OUR DEFINITION OF CULTURE

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A city is defined by its culture and when the people who make it up are unified by the collective experience, deep civic pride is usually the result. San Francisco is 49 sq miles of sophistication, edge, street code, endless opportunities, impossible beauty, and undeniable grit. Our unwavering belief in this collective spirit that bonds us is fervently embedded into every garment, object, and experience that we craft—and it is our distinct pleasure to impart this expression of culture to the world.

THE SFC AESTHETIC

Since 2011 when we put our first idea to pen and paper, our purpose has been steeped in preserving, amplifying and advancing the rich culture of San Francisco, while also wearing our heart on our sleeves for The city and this region of California known as the Bay Area. From apparel and accessories to our housewares (coming soon!) and curated experiences, our designs are meaningful and elevated. They are simple, sturdy and refined with an unfussy approach to quietly grandstanding, laced with the grit and edges of The City—etched into our moxie to achieve any personalized style be it casual, saucy or buttoned up. We extend this to how we design our experiences as well, creating unforgettable moments in a stunning, healing environment.

CITY KIDS AND THE WORLD

While there have been hundreds, perhaps thousands of reappropriations of the ‘I love…’ slogan, originating from the great Milton Glaser, the intention was to strip the concept down to its core—or—in this case its COEUR (the French word for ‘heart’—fitting, since San Francisco has been coined the Paris of the West). COEUR415 is for that city kid who grew up riding MUNI public transit from The Bay View to North Beach everyday for school, the entrepreneur with a pocket full of dreams who catches feelings for The City, the artist who can’t afford to live in her flat on 24th and Alabama Street anymore and for the people traveling from other continents who fall in love hard for Paris of the West.